Enterprise data storage costs are driven less by how much primary data is generated and more by how many times that data is copied into backups, snapshots, and replicas. Traditional 3-2-1 strategies often lead to five to six times more stored data than what’s actually used. IDC reports that over 60% of enterprise storage is taken up by duplicate "copy data," costing businesses an estimated $55 billion a year.
Many organizations retain multiple versions of the same data across systems, which drives up costs without delivering added value. Each additional replica or snapshot increases spending, not only on storage capacity but also on maintenance, bandwidth, and access. What appears to be smart data protection often results in enterprise backup inflation.
The transition to cloud infrastructure has not resolved storage inefficiencies. Major cloud providers prioritize durability by maintaining redundant copies of data across geographic regions. While this supports availability objectives, it also results in customers paying for the cost of storing the same data multiple times.
When paired with preemptive overprovisioning to manage peak demand, storage costs escalate rapidly. A 2025 report notes that cost optimization remains a top priority for cloud decision-makers, even as cloud spend waste trends downward and organizations continue to face budgeting and forecasting challenges.
Procurement teams face mounting pressure from the financial burden of maintaining redundant storage that is seldom accessed. The hyperscaler pricing model, charging per gigabyte, snapshot, and replica, contributes to architectures that are redundant by design but not necessarily aligned with operational efficiency.
The long-standing assumption that duplicating data enhances protection is becoming harder to justify, as it often reinforces the inefficiencies and rising costs associated with traditional storage practices.
Redundancy alone is no longer a reliable defense against ransomware. Verizon’s 2025 Data Breach Investigations Report found that ransomware attacks rose by 37% and appeared in 44% of the 12,195 breaches analyzed. As attackers increasingly target both primary systems and backups, storing all copies within the same environment leaves organizations exposed to significant compromise.
Downtime costs often exceed $300,000 per hour, with prolonged disruptions leading to significant financial loss. Protecting against modern threats requires more than just replication; it demands architecture that isolates data and prevents compromise across the entire recovery surface.
Myota’s patented Shard & Spread™ architecture offers resilient, storage-native protection without relying on traditional backup models. Its key features include:
Even if one storage location is compromised, the data remains secure and recoverable due to the design of the architecture. No complete file exists in any one location, and security is embedded directly within the storage layer.
Enterprises that use Myota report up to a 50% reduction in total storage footprint. This eliminates the need for distinct primary, backup, offsite, and disaster recovery environments. By consolidating protection within a single storage layer, organizations gain durability, resilience, and operational continuity while reducing infrastructure complexity.
Myota’s architecture is designed for seamless integration into existing environments through S3 API compatibility. It also supports deterministic shard placement, enabling organizations to meet compliance and data sovereignty requirements without adding operational overhead.
The platform enables continuous recovery and any-second rollback, ensuring data can be restored with precision and minimal loss. There are no exposed volumes or snapshot chains to exploit, which enhances security posture and minimizes the risk of data compromise.
Altogether, this storage-native model supports both cost efficiency and ransomware resilience, helping enterprises safeguard data without sacrificing performance or accessibility.
Myota enables enterprises to consolidate storage infrastructure, improve resilience, and eliminate the overhead of legacy backup and disaster recovery models. By embedding protection directly into the architecture, the platform reduces complexity, accelerates recovery, and lowers total cost of ownership.
Request a demo to see how your organization can reduce storage spend and strengthen resilience with Myota.